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SAP BW/BI Blog

A Few Tips on Integrating CRM and BI

16-Jul-08 16:03 | Sergei Peleshuk (administrator)

It is more and more common to see SAP BI tools to be used for statistical and operational reporting on top of SAP CRM. CRM is one of the transactional data modules in SAP Netweaver providing Customer Relationship Management capabilities. One of the benefits of using SAP BI together with CRM is that integrating the two is a relatively easy task considering the range of integration components delivered by SAP Business Content. At the same time BI 7 is a proven datawarehousing and reporting tool. In the post below I will review an example of SAP BI / CRM architecture, as well as go through a few practical tips on critical implementation and performance related issues.

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Comments

  • 17-Feb-09 03:54 | Saji Nair
    hey Sergei,

    Thanks for sharing your experience in this forum.
    Over a period of time ,I see that many minute facts that has been encountered has been appropriately documented for future use..Pls keep up the great work.
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