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Question: Using one or more of the activities you have undertaken over the past 3 weeks to inform your paper, address the following topics:
In what ways has your view of marketing changed/not changed as a result of what you have learned since the beginning of the semester?
Why is/isn’t marketing important to an organization?
Do you feel that marketers are manipulating you in how they market products? Why?
Moving forward, in what ways do you think you will be able to apply what you have learned in this subject?
In addressing these items you need to support your comments with appropriate references and examples.
Answer: Marketing is an important part of an organization as the success of an organization depends on how they market and what they market. In order to attract investors for new projects or new products to be introduced, the marketing team must make integrated planning and present to its stakeholders prior to finalizing the project. The success of the project getting approved depends on previous marketing strategies, their success stories and what new innovation has to be brought.
Marketing strategies are based on stakeholders decision as well as it supports the key stakeholders. The prior concept gained through my understanding from small scale business is marketing is a process by which need of the customers has to be identified and needs has to be fulfilled through better innovation. This involves target market selection. Both selling and marketing have this common objective where the target market plays an important role.