Under the boom, fresh food platforms are not far behind. According to media reports, the average daily sales of Hema Workshop’s semi-finished dishes since the Spring Festival is more than 10 times the usual. This year, Hema also established the first-level 3R division (3R=Ready to cook, Ready to heat, Ready to eat) for the first time, largely to accelerate the expansion of semi-finished products.
Well, in a special period, the rise of semi-finished dishes is very much like a tacit understanding between market demand and resource allocation, which is always present in the field of fresh food. 02 New outlet or pseudo demand? But the question is, when the epidemic is over, can people's enthusiasm for "cooking at home" keep the fire of semi-finished dishes burning? The answer varies, but one thing is certain, if the birth of a new species is just an accidental genetic Phone Number List mutation, then the rise of a "new species" requires two forces that go hand in hand: technological progress and conceptual renewal.
It is not difficult to find that compared to a few years ago, no matter in terms of technology or concept, semi-finished dishes have at least reached the stage of "can" outbreak: today's distribution technology has the ability to ensure fast and fresh, and there are indeed many people re-cultivation Get into the habit of cooking at home - takeout is nice, but not essential.